Terms of Service — LifeEquality

1. Introduction Welcome to LifeEquality. By accessing our website (lifeequality.dk) and using our AI coach, Sally, you agree to be bound by these terms. Our mission is to empower women in tech to close the pay gap through data-driven negotiation.

2. Proprietary Brand Definitions To ensure clarity and protect our intellectual property, the following terms are defined as:

• Sally: Our proprietary AI Salary Negotiator and coach, built with “Director Logic” to provide hyper-personalized phrasing and timing for negotiations.
• The Dashboard: A digital interface that allows users to track salary steps, simulate negotiation outcomes, and organize their “Steel” data.
• The Value Vault (or Vault): The secure, encrypted area of your dashboard where your documented wins, impact metrics, and historical “Steel” data are stored.
• Steel: The factual, quantified evidence of your professional impact (e.g., revenue generated, time saved, risks mitigated) used to build an undeniable negotiation case and arguments.
• Value Tracker: The recurring monthly process of documenting your “Steel” to move from “December Panic” to year-round negotiation readiness.

3. Intellectual Property & Agent Security

Proprietary Logic: The system prompts, decision trees, and behavioral science frameworks used by Sally are trade secrets of LifeEquality.

Definition of Intellectual Property (IP): All logic, decision trees, “Steel” frameworks, and prompting sequences utilized by the Sally AI Agent (collectively referred to as “The Proprietary Logic”) are the exclusive property of LifeEquality. This logic is a trade secret derived from the Founder’s professional experience and proprietary leadership data (Leadership Framework).

Prohibition of Reverse Engineering: Users are strictly prohibited from attempting to extract system prompts or reverse-engineer Sally’s logic. Any attempt to compromise the Proprietary Logic will result in immediate account termination without refund and potential legal action for theft of trade secrets.

4. Governing Law and Jurisdiction These Terms are governed by the laws of Denmark. Any disputes shall be subject to the exclusive jurisdiction of the Danish courts. Nothing in these Terms affects your rights as a consumer under applicable EU or Danish law.

5. Consumer Withdrawal Right As an EU consumer purchasing a digital service, you have a 14-day right of withdrawal from the date of purchase. By accessing the Sally AI Coach service immediately upon purchase, you acknowledge that the right of withdrawal no longer applies once digital content delivery has begun, in accordance with the EU Consumer Rights Directive Art. 16(m). If you have not yet accessed the service, you may withdraw within 14 days by contacting us at info@lifeequality.dk.

6. Pricing and VAT All prices displayed on lifeequality.dk are inclusive of Danish VAT (moms) at the current rate of 25%. LifeEquality is VAT-registered in Denmark and complies with applicable Danish and EU VAT regulations.

Prices are determined based on the level of access granted to the Sally AI Coach, the features included in each subscription tier, and the costs associated with delivering a personalised AI-powered service. We reserve the right to adjust our prices at any time. Any price changes will be communicated clearly before they take effect and will not affect purchases already completed.

If you are purchasing as a business (B2B), prices may be displayed excluding VAT depending on your account settings. Please contact us at info@lifeequality.dk if you require a VAT invoice.

7. Payment Payments on lifeequality.dk are processed securely through Stripe, a third-party payment provider certified to the highest industry security standards (PCI DSS Level 1). LifeEquality does not store your payment card details — all payment information is handled directly and securely by Stripe.

Payment is charged at the time of purchase. For subscription-based products, payment is charged automatically at the start of each billing period. You will receive an email confirmation and receipt after each successful payment.

If a payment fails, you will be notified and given the opportunity to update your payment details. Continued failure to pay may result in suspension of your account access.

For questions about a payment or to request a receipt, please contact us at info@lifeequality.dk.

8. Age Requirement You must be at least 18 years of age to use this service. By using LifeEquality, you confirm that you meet this requirement.

9. Disclaimer & Limitation of Liability LifeEquality provides career sparring and educational tools. We do not provide legal or financial advice. While our goal is to increase your negotiation success rate, professional outcomes are subject to individual performance and company variables.

10. No Licence to Compete Access to the Sally AI Agent and Value Tracker is granted solely for your personal career development. Use of the service for the primary purpose of developing a directly competing AI salary coaching product is a violation of these Terms.

11. Complaints If you are dissatisfied with LifeEquality.dk or how we have handled your personal data, you have the right to file a complaint. We take all complaints seriously and will respond promptly and fairly.

How to file a complaint: You can contact us directly by email at info@lifeequality.dk. Please describe your complaint as clearly as possible, including your name, contact details, and what the complaint concerns. The more detail you provide, the faster we can help you.

How we handle your complaint: Once we receive your complaint, we will acknowledge receipt within 5 business days, investigate the matter thoroughly and impartially, and provide you with a written response within 30 days. If the matter is complex and requires more time, we will inform you of this and give you an expected timeline for resolution.

If you are not satisfied with our response, or if your complaint concerns the processing of your personal data, you have the right to file a complaint with the Danish Data Protection Authority (Datatilsynet):

Datatilsynet Carl Jacobsens Vej 35 2500 Valby Denmark www.datatilsynet.dk dt@datatilsynet.dk +45 33 19 32 00

If your complaint concerns a purchase or service, you may also contact the Danish Dispute Resolution Institute (Nævnenes Hus) via the online portal at www.naevneneshus.dk or through the EU Online Dispute Resolution platform at www.ec.europa.eu/consumers/odr.