LifeEquality for Unions is a member benefit programme that gives every union member access to Sally, an AI salary negotiation coach. Sally guides members through a structured, 7-stage behavioral science framework to build a quantifiable business case for a pay rise — replacing emotional arguments with logic that HR and management cannot dismiss. LifeEquality is GDPR-compliant and headquartered in Denmark.
Give Every Member the Tools to Ask for What They’re Worth
Your members negotiate their salaries alone, unprepared, and with emotional arguments that HR can easily dismiss. Sally changes that — with a structured, evidence-based business case that turns a pay conversation into a professional negotiation.
Your Members Know They’re Underpaid. They Just Don’t Know How to Prove It.
Union membership gives workers collective strength — but individual salary negotiations still happen one-on-one, behind closed doors, without support. Most members walk in with a feeling. They need to walk in with a business case.
The Emotional Argument
Members rely on tenure, loyalty, and personal comparisons. HR hears these arguments every day and has standard ways to deflect them.
- No market data to anchor the request
- No quantified business impact
- Easily dismissed as a feeling, not a fact
- Member leaves without a raise — or without confidence to try again
The Business Case
Sally builds a structured argument from the member’s actual work output, market data, and negotiation strategy — logic that HR has to engage with.
- Market-anchored salary benchmark
- Quantified impact: revenue, savings, projects
- Three scenario-specific negotiation scripts
- Objection handling for every standard HR response
The Life Science sector is moving towards a more transformative and advisory leadership style. Equipping employees with structured, value-creating business cases instead of emotional arguments strengthens the dialogue and makes it far easier for HR to approve a salary increase.
Simple for Your Team. Powerful for Your Members.
No IT integration. No sensitive data shared with you. No changes to existing systems. You activate the benefit — Sally does the rest.
Purchase a LifeEquality union plan and receive a private access link within one business day. Share it with your members via email, newsletter, or your member portal. No IT setup, no integration work required.
Each member gets a private, confidential AI coaching session. Sally guides them through 7 stages: behavioral science profiling, market benchmarking, business case construction, negotiation scripting, objection handling, pitch practice, and offer evaluation. You never see individual member data.
Armed with a structured business case, market data, and three scenario-specific scripts, your members enter salary conversations with confidence and evidence. The result: higher success rates, higher raises, and a member benefit they will actually use and remember.
Aggregated, anonymised usage data is available on Growth and Enterprise plans, giving your team a clear picture of member engagement — without ever exposing individual salary data. A concrete, reportable member benefit that closes the pay gap one negotiation at a time.
One Flat Fee. Unlimited Member Access.
No per-seat complexity. Every plan includes unlimited member access for your full membership. Annual billing available — 2 months free.
- Unlimited member access to Sally
- Full 7-stage salary negotiation programme
- GDPR-compliant, member-private data handling
- Onboarding email template for administrators
- Ready-made member communications kit
- Everything in Starter
- Dedicated onboarding session (60 min)
- Quarterly aggregated usage report
- Custom member communications kit
- Priority email support
- EU Pay Transparency Directive briefing
- Everything in Growth
- Dedicated account manager
- SLA and Data Processing Agreement
- Full EU Directive 2023/970 compliance documentation
- Co-branded member-facing materials
- Annual impact report
All prices quoted on request based on membership size. Annual billing available — 2 months free. Contact us for a quote.
Let’s Talk About Your Members
We’ll walk you through how LifeEquality works as a member benefit, answer any GDPR questions, and give you a custom quote based on your membership size.
Common Questions from Unions
No — never. Sally is used by each member in their own private account. Salary figures, negotiation strategy, and conversations are entirely the member’s own data. On Growth and Enterprise plans you receive only aggregated, anonymised usage insights. This protects members’ privacy and makes them genuinely willing to use the tool.
Yes. LifeEquality operates under Danish and EU GDPR law. Our Privacy Policy names all data processors. Members consent explicitly before using the service. No sensitive salary data is accessible to the union organisation. A Data Processing Agreement (DPA) is available for Enterprise customers.
A salary guide tells members what the market pays. Sally helps them claim it. Sally builds a personalised business case from each member’s actual work output and market data, then coaches them through the negotiation itself — including scripts, objection handling, and three scenario-specific strategies. It is an active coaching tool, not a reference document.
EU Directive 2023/970 requires employers with 250+ employees to publish pay gap reports from 2027–2028, bans salary history questions in recruitment from January 2027, and mandates a Joint Pay Assessment if a gap above 5% is found. Unions play a key role in the Joint Pay Assessment process and in helping members understand their rights. LifeEquality’s Growth and Enterprise plans include an EU Directive briefing for union administrators.
Yes. Sally supports any compensation conversation — annual reviews, promotion negotiations, return-from-leave conversations, and new job offers. The 7-stage framework adapts to each member’s specific situation.
Give Your Members a Mentor in Their Pocket
Economic power is the fastest path to true pay equality. Give every member the tools to walk into their next salary conversation prepared, confident, and impossible to dismiss.